Who We Are

Heart & City was founded by four middle school students from Los Angeles who wanted to do something to unify people and raise money for the victims of the 2025 Los Angeles wildfires. With the help of their parents, they formed Heart & City and designed bracelets to sell.

"Wear Your Love" is more than a motto - it’s a reminder that even in loss, we find strength in one another - in our communities - in our neighbors.

Wearing the bracelets shows your support while 100% of the profits from Heart & City sales goes directly to fire victims. 

Whether near or far, we are all connected. So wrap your wrist in love and help us tie people together one bracelet at a time.

Join us in wearing your love!

xoxo,

Heart & City